Self Esteem and Materialism

This recent article links levels of self esteem to meterialism.

"The level of materialism in teens is directly driven by self-esteem," John said. "When self-esteem drops as children enter adolescence, materialism peaks. Then, by late adolescence, when self-esteem rebounds, their materialism drops."

The question then becomes how do we address materialism to our Jr. Highers.